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What is rooted is easy to nourish.
What is recent is easy to correct.
What is brittle is easy to break.
What is small is easy to scatter.

Prevent trouble before it arises.
Put things in order before they exist.
The giant pine tree grows from a tiny sprout.
The journey of a thousand miles starts from beneath your feet.

Rushing into action, you fail.
Trying to grasp things, you lose them.
Forcing a project to completion, you ruin what was almost ripe.

Therefore the Master takes action by letting things take their course.
He remains as calm at the end as at the beginning.
He has nothing, thus has nothing to lose.
What he desires is non-desire; what he learns is to unlearn.
He simply reminds people of who they have always been.
He cares about nothing but the Tao. Thus he can care for all things.

Tao Te Ching Chapter 64


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Outdoor Ethics

Outdoor Ethics and Values

Ethics have always been a hot topic because we all have varying opinions, beliefs, and morals. As a part of our freedoms, we don't want to be told what to do. That's a major tension we feel with ethics; it's what we choose to do, not what we're told to do (rules, regulations, and laws). Ethical beliefs include factors like what is the accepted norm for your given culture, nation, industry, generation etc.

As individuals and as a company that utilizes the outdoors personally and professionally; outdoor ethics are very important to us. As we talked about on our Leave No Trace page, we believe that outdoor ethics can help us in our business ventures (front-country) too.

How many times are enough?

How many times have you been hiking on a trail with switchback turns and you see others have cut the corner and eroded the hillside trying to save a few seconds at best? Think about, the trail has switchbacks in it usually because the hillside is steep and switchbacks make it easier and safer for you to proceed. When people cut the corner, most likely they slip and fall, suffer some sort of cut, damage or destroy the vegetation and really don't really save any time and at what expense?

How many times have you seen a business cutting some corner to save a few dollars now that later fails a customer because of it? It sometimes costs them 100+ times more in customer trust, reputation, and repeat business than what it would have originally cost. Short term profits vs. long term goals. I can hear the executives groaning now! Think about, you know that is has happened to you.

We can help shift your perspective and see that by planning ahead and staying on track (the trail) you can enjoy the environment (business value and profits) now AND continue to enjoy them in the long-term future by providing something we all want back, value and service. Let's review our values and resources and how to sustain them beyond this quarter.

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